Navigate to Engage > Lists to manage your audience lists. A list can be one of three types: audience, waitlist, or newsletter, depending on what you are collecting sign-ups for.
Each list can use single or double opt-in. With double opt-in, a new member must confirm through an email before they count as verified; with single opt-in, they are verified as soon as they sign up.
Every list shows its member statistics at a glance: total members, pending, verified, and unsubscribed - so you can see how healthy the list is without opening individual records.
When you are ready to reach out, create a CRM campaign targeting the verified subscribers on a list. This keeps your campaigns limited to people who have actually opted in.
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