Navigate to CRM > Campaigns and create a campaign from an email template and a group of recipients. A campaign can be a single email or a multi-step drip sequence that advances contacts on a schedule as they complete earlier steps.
Add contacts to a campaign from your contacts list or an audience list, filtering the picker the same way you would filter contacts elsewhere - by search, type, tags, and more. Contacts who have unsubscribed or been suppressed are automatically excluded, so you never accidentally email someone who opted out.
For each step, generate draft emails from your template - they are personalized per contact - then review and approve them before they send. If you would rather skip the manual review, a campaign can be set to auto-approve so drafts queue for sending as soon as they are generated.
Once a step has sent, the campaign shows open rate and click rate alongside the raw counts, so you can see how each step is performing before the next one goes out.
Every campaign email automatically includes an unsubscribe link, keeping your sends compliant with CAN-SPAM without any extra setup.
Campaigns send through your own connected email account, so bounce notifications come back to that mailbox. EmpireVault scans for them automatically and reads the delivery-status reports: a contact whose address hard-bounces (it doesn't exist) is suppressed right away, and a contact who soft-bounces repeatedly (mailbox full, temporarily unavailable) is suppressed after several events. Suppressed contacts are skipped on every future send, which protects your deliverability.
Navigate to CRM > Suppressed contacts to see everyone who has been suppressed, the reason, the bounce count, and when it happened. If a bounce was temporary or the address has since been fixed, click Un-suppress to let campaigns reach that contact again. You can also manually suppress a contact to stop campaigns from emailing them. Managing suppressions requires campaign edit permission.
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